Training

SportsShoes Becomes Official Sponsor of M11 Track Club

SportsShoes has officially teamed up with M11 Track Club as their new sponsor. This exciting partnership marks a significant milestone for both organisations, combining SportsShoes’ dedication to supporting athletic excellence with M11 Track Club’s mission to cultivate top-tier talent in track and field. By joining forces, SportsShoes and M11 Track Club aim to create meaningful opportunities for athletes, bridge the gap between elite and sub-elite levels, and inspire the next generation of runners and track enthusiasts.

Stay tuned for this collaboration as we get up close and personal with M11 Track Club!

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What is M11 Track Club?

M11 Track Club is a professional Track & Field team based in Manchester, UK, headed up by Trevor Painter (@fasterfeet on Instagram) and Jenny Meadows. The team officially started in 2024, and quickly made their mark on the world, with team member Keely Hodkinson winning  800m Olympic Gold and Georgia Bell taking a 1500m Bronze in Paris that summer. They have been acquiring more and more athletes to their roster who hope to follow in their footsteps, including 800m runners Ethan Hussey and Erin Wallace. It is well known that Trevor and Jenny’s training philosophy is about working hard but creating a fun training environment at the same time and we can’t wait to come on that journey with them.

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The partnership will allow us exclusive access to M11 Track Club training sessions, camps and races, providing behind-the-scenes content for our audience who we know love to keep up with the latest news and trends in the running world. We also hope to showcase some of our exciting new Nike product launches for 2025 with the team, so keep an eye out for exclusive product reviews, demos and more.

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Not only this, but all M11 Track Club athletes, including those without a professional contract, will become part of our Nike Athletes In Residence (A.I.R) programme, meaning they will receive kit drops throughout the year from us to support them on their journey in bridging that gap from sub-elite to elite level, which we know is a huge challenge in our sport.

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At the start of the year, fans can look forward to exclusive content from the M11 team’s January training camp in South Africa, where they’ll be gearing up for the indoor season. Following this, we’ll dive into the races of Keely and Georgia as they chase ambitious goals on the indoor track. Expect plenty more exciting updates and stories like these throughout the year!

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You can follow along with the M11 Track Club x SportsShoes journey on our Instagram page @sportsshoes and their page @M11_TrackClub, as well as our YouTube channel soon.

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This partnership represents a significant milestone for both SportsShoes.com and M11 Track Club, solidifying their roles as trailblazers in the UK’s digital running community.

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