Motivation

The UK Film Premiere of Kilian Jornet's 'Into the (Un)Known'

Last night, we welcomed our brand partners, Ultra members, competition winners and the press to the SportsShoes.com HQ for a truly one-of-a-kind event as we hosted the only UK screening of Kilian Jornet’s latest film: 'Into The (Un)Known'.

As this is the only planned live showing of the film in the UK, all of our guests were treated to a very exclusive experience!

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The film about Kilian Jornet’s latest adventure

Into the (Un)known is a journey through Kilian’s mind as he takes on the hardest challenge of his career.

Sometimes testing limits requires you to look at a familiar place in a new way. When Kilian Jornet returned to the Pyrenees where he’d spent time with his family as a child, he knew he wanted to challenge himself in a way that was as aesthetic as it was a physical and mental challenge. With the assistance of local hut keepers, friends, and a rough GPX track to follow, Kilian traversed the range, linking all of the major 3000m peaks in just 8 days. Along the way he noticed evidence of glacial retreat, experienced the blurring of days and nights, and rediscovered the mountains of his motherland.

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Needless to say we were all left feeling inspired after watching Kilian's incredible and emotional journey across the pyrenees. But, the highlight of the night was a live video Q&A with the trail running GOAT himself, talking about perseverance, training tips, NNormal products and sustainability within the sport.

This event was a collaboration between SportsShoes and NNormal, which alongside the film, also provided an opportunity to see next season's NNormal footwear and apparel range for SS25 before it hits the market.

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Ben Mounsey, Marketing Executive at SportsShoes and Organiser of the event, said;

"We are absolutely delighted to have had the opportunity to showcase this one-off film premiere from one of the world's greatest athletes, treating our guests to an unforgettable evening. We are more than just a retailer, we're a destination for runners and events like this position us as the number 1 sports retailer in the country, demonstrating our commitment to providing our loyal customers with the very best experiences possible."

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SportsShoes would like to thank NNormal and our UK distribution partner Unify Brand Partnerships for providing this unique opportunity, plus our product sponsors Jimmy's Iced Coffee, Firebrand Brewing Co and OTE Sports Ltd for keeping the audience refreshed and refuelled. 

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We chatted to a few of our guests and this is what they had to say;

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"Wow, what an evening! I drove from Liverpool last night with my sister and we had a brilliant time. It was such a well thought out and organised event."

Lisa Burns (SportsShoes Ultra Club Member)

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"What an amazing inaugural event. The SportsShoes HQ venue is incredible, all the staff were friendly and welcoming, the food and drink were plentiful, the film was both gnarly and emotional in equal measure and the live Q&A with Kilian Jornet was a very memorable experience."

Eadaoin Hutchinson (SportsShoes Ultra Club Member)
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"Wow! Still on a high!!! 

A huge thankyou to SportsShoes for hosting an amazing event! I felt so lucky to be so well looked after and to be a part of a special experience!"

Jade Bowskill (SportsShoes Ultra Club Member)

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WOW! What a great atmosphere for the movie, which felt more emotional than Kilian's previous films. This one was so much deeper, showed a lot of emotion and struggle and felt very personal, it actually showed that Killian is just a human after all. The Q&A added a very different experience to simply watching a film.

Sandra Grinevicius (SportsShoes Ultra Club Member)
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Pictured: Sandra Grinevicius at the film premiere.

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If you would like to be invited to future events like this, then simply sign up to become a SportsShoes Ultra Member and keep an eye on our socials for some incredible competitions. Because next time, your name could be on our VIP guest list!

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Are you feeling inspired? Then join our SportsShoes Strava Run Club and become part of our inclusive community.
And for more inspirational tips to become stronger, better and happier, then check out our Motivation category. Because it’s no fun standing still.