Welcome to the
Fjällräven Store
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Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, they focus on simplicity and practicality, and have the utmost respect for the environment.
Explore Fjällräven
Leaving basecamp in
better condition than
we found it
Everything we do has an impact on the environment around us and the people and animals that inhabit it. As an outdoor company, Fjällräven are acutely aware of this impact and do their utmost to keep their environmental footprint as small as possible. And this is a team effort. They consider nature when they design; when they choose one material over another; and when they decide where to produce their clothing and equipment.
By producing on nature’s terms; by developing clothing and gear that lasts for generations; by placing strict standards on themselves and their suppliers; and by introducing more people to nature and its myriad benefits, Fjällräven hope to leave our basecamp in better shape than they found it.
