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True Motion Store

True Motion develop revolutionary running shoes, with you at the centre.

Using scientific expertise, U-TECH™technology is the result of over 25 years of collaborative research and has the potential to prevent injuries and improve performance and comfort. Their mission is to build the best running shoes on the planet and create the best running experience ever.


It’s time to change the running shoe market.
It’s time for a revolution.

Run Better Research Project

50% of all runners still get injured at least once a year. The results are pain, rest periods, missed training and races. That’s exactly what True Motion want to change.

They’ve done research, analysed, questioned, and tested, and then went to the lab to study the running motion. The result is a journey through time of running shoe developments and technologies that allowed them to connect the dots and thus shape the future of running.

Experience the True Motion Run Better Project.

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38 products

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True Motion U-TECH Vichara Running Shoes - AW24

True Motion

U-TECH Vichara Running Shoes - AW24

£189.99

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